Market research & surveying
Dawson Consulting’s approach to logistics and supply chain management starts with a clear definition of the customer’s current and future service requirements. In many cases, this information is not readily available or does not provide the necessary detail required to undertake a thorough analysis of supply chain issues.
Dawson Consulting provides a robust market research methodology to assist the customer in developing an objective service policy, based on the internal and external logistics resources at their disposal.
Specific information requirements are different with every project, but what remains the same is the use of modern research techniques and information sources to conduct quantitative and or qualitative research.
The design of a research program, including questionnaires, sample size validation, in-depth interviews and focus groups is all part of this comprehensive service offered by Dawson Consulting.